Online coaching

Structure.
Support.
Results.

Train wherever you are with a clear programme, personalised nutrition and accountability that keeps you moving forward.

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Alex Kitchen running on an athletics track
Strength and endurance, built together

Choose the support—not another generic plan.

The programme-based options use proven training systems delivered through FITR. Once you join, we speak first, choose the right programme and set up your nutrition and accountability before you begin.

One system.
Three timeframes.

Every option includes the same coaching and accountability. The difference is how long we have to build the result.

Fat loss foundation

Online REVIVE

£3696 weeks · paid upfront

A focused six-week reset built around fat loss, stronger habits, mindset and conditioning.

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Lifestyle performance

Online Performance

£9996 months · paid upfront

Long-term coaching to develop strength, fitness, body composition and the habits needed to perform year-round.

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After payment, your consultation and onboarding are arranged before training access is issued. These programmes do not include a results guarantee.

Accountability that stays personal.

01

The right FITR programme

After your consultation, I match you to the established training programme that best fits your goal and send your access code.

02

Personalised nutrition

Your nutrition is adapted to your target, routine and preferences rather than relying on a generic meal plan.

03

Small-group accountability

A focused WhatsApp group of no more than six people for meals, weigh-ins, progress photos and consistent support.

04

Regular coaching

An initial Zoom or phone onboarding call, followed by a coaching call every two weeks.

Alex Kitchen leading a coaching conversation at No Limits Performance

Pay. Talk. Prepare. Begin.

  1. 01

    Choose and pay for your timeframe.

  2. 02

    Complete your Zoom or phone onboarding call.

  3. 03

    Receive the right FITR programme and access code.

  4. 04

    Join your small accountability group and start with clarity.

Built from scratch around you.

For a body transformation or a specific endurance target, your training is designed around your starting point, schedule, event and recovery needs—not selected from an existing programme.

This can include Ironman preparation, ultramarathons, marathon and running-event PBs, while preserving strength, conditioning and a high-performance physique.

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Alex Kitchen after finishing Ironman Lanzarote
Ironman Lanzarote
Alex Kitchen finishing Ironman UK Bolton
Ironman UK Bolton
Experience behind the programmeTwo Ironman finishes.

Endurance coaching grounded in first-hand preparation, racing and recovery—not theory alone.

£40 per month.

Already confident managing your own nutrition and accountability? Choose the training programme you want directly through my FITR storefront and follow it through the app.

This is a training subscription only. Coaching calls, nutrition and WhatsApp accountability are not included.View FITR programmes ↗
Alex Kitchen strength training

Not sure which route fits?

Start with a
conversation.

Book a free 30-minute consultation and we will choose the right level of support before you start.

Book your consultation ↗