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Coach · Athlete · Founder
Build strength.
Raise your
standard.
Personal coaching for people who want to become leaner, stronger and more capable—without short-term fixes.
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Explore
Find what you
need quickly.
The standard
I don't coach from theory.
I coach from experience.
For more than 12 years, I've helped everyday people and athletes become stronger, leaner and more capable. My approach was forged through elite football, endurance racing, business, fatherhood and rebuilding my own life from the ground up.
Read my full storyWhere it began
From academy football
to building athletes.
I came through Newcastle United's academy system and played professional football before moving into coaching. That environment taught me what high standards, preparation and honest feedback really look like. They still shape how I coach today.
Built, not given
Strength for the body.
Standards for life.
Training has always been about more than appearance. It builds the discipline, confidence and resilience that carry into everything else. That belief sits behind every person I coach.
12+Years coaching
3100-mile ultras completed
2:57Marathon
Endurance milestones
Built through
consistency.
I use endurance events to test the same principles I coach: structure, patience and the ability to keep moving when things become uncomfortable.
Marathon PB
Edinburgh
2:57
Pilgrims Ultra · 2026
100-mile winner
19:47
Ironman
Bolton & Lanzarote
2 finishesWays to work together
Choose the level of
support you need.
Train with me at No Limits or work with me from anywhere. Every route has a clear structure and a different level of personalisation.
01
In-person coaching
Delivered at No Limits Performance, Newcastle.
12-Week Private Coaching
£2,99912 weeks
Three private 75-minute sessions each week, with fully personalised training, nutrition, weekly reviews and progress tracking.
Only two private clients accepted every 12 weeksExplore programme90-Day Transformation
£99990 days
Personalised nutrition, structured training, monthly one-to-one sessions, progress reviews and direct accountability.
Pay in full or 3 × £400 · Guarantee appliesExplore programmeEveryday Athlete
From £145per month
The complete No Limits class timetable, onboarding, InBody consultation, community support and a practical nutrition guide.
3 months £420 · 6 months £799 · 12 months £1,499Explore programmeLooking for a shorter weight-loss intensive? Explore the 6-Week REVIVE programme
02
Online coaching
Structured support wherever you train.
12-Month Bespoke Coaching
£2,80012 months
Training built completely from scratch around your body-transformation or endurance-performance goal.
Individual programming · Consultation requiredExplore online coachingOnline Performance
£9996 months
Long-term coaching to develop strength, fitness, body composition and the habits needed to perform year-round.
Personalised nutrition · Small-group support · Fortnightly coaching callsExplore online coachingOnline REVIVE
£3696 weeks
A focused six-week reset built around fat loss, stronger habits, mindset and conditioning.
Personalised nutrition · Small-group support · Fortnightly coaching callsExplore online coachingCoaching in practice
Personal attention.
A serious environment.
Real community.
Whether you work with me privately or train through No Limits, the standard stays the same: clear coaching, honest feedback and consistent support.
Real people. Real change.
Results built
to last.
Every transformation looks different because every person starts from a different place. The common thread is structure, accountability and consistent work over time.
Calvin
6 months
Kayleigh
6 months
Steph
2 years
Alice
2 years
Client transformation
6 weeks
Liam
2 years
Lesley
10+ years
Adam
2.5 years
Leigh
4 yearsIndividual results vary. Every transformation reflects the client's own starting point, consistency and circumstances.
Explore client results and achievements
“You do not need to have it all figured out. You just need to be willing to start—and keep getting back up.
Alex Kitchen
Your next chapter
Ready to raise
your standard?
Book a free 30-minute consultation to discuss where you are, where you want to be and the right level of support.
Book your consultation